Digital Totem Usage in Hotels

Technology has always been one of the most powerful levers in the business world. Hotels that invest in technology at the right time outpace their competitors, creating significant differences in guest satisfaction and revenue. Let's explore why digital totems in hotels are not just a trend, but a real necessity for your hotel's future.

Why Are Digital Totems Spreading So Rapidly?

The use of digital totems in hotels worldwide and in Turkey is increasing every year. Rising sales figures globally prove a serious transformation is underway. So why are hotels investing in digital totems and digital signage products?

1. Prestige and World Standards

For hotels, a digital totem is not just a screen; it's the new face of prestige, innovation, and customer satisfaction. Research conducted in America shows that hotels using digital signage see revenue increases of 29-33%. Digital screens, especially with the right content, attract 4 times more attention than printed materials and influence 60% more guests.

2. Smart Scenarios That Boost Sales

Digital totems instantly boost your sales when you show the right message in the right place:

• Guests seeing "second cocktail free tonight at the bar" message on the lobby digital totem show double-digit increases in bar visits.

• When you place an eye-catching visual for the spa area, half of the guests start asking reception about spa prices.

• On a hot summer day, lemonade ads displayed on totems placed on the path to the pool result in 4x increase in lemonade sales.

3. Luxury and Unforgettable Guest Experience

Guests encountering digital signage products perceive your hotel as more luxurious and modern. They don't just stay in a prestigious environment; they experience something beyond their expectations. Whatever your goal – whether prestige or increasing revenue – digital signage investment is a perfect choice for your hotel.

Great Opportunity for Small Hotels and Guesthouses Too!

Not just for large hotels; digital totems offer competitive advantages for boutique hotels and guesthouses as well. Potential guests passing by your door increase their interest in your hotel thanks to the digital screen and professional appearance they see inside.

In busy tourist areas like Istanbul, digital screens placed in the lobby give guests a sense of trust and curiosity. Visitor data shows that guests who see digital screens in the lobby or floors have increased purchasing and reservation tendencies.

The Power of Digital Screens: Exponentially Increasing Impact in Sales and Marketing

• Digital screens attract six times more attention than printed materials.

• They can quickly present local information like Google reviews, weather, restaurant/bar menus.

• Visitors seeing promotion announcements in the lobby change their plans and head to the bar or spa.

Return on Investment (ROI): Unmatched Speed and Height

Today, all major hotel chains, shopping malls, and hospitals worldwide have accelerated their digital signage investments. Research shows that return on investment (ROI) is incredibly short. That's why digital screens are not just a "technological innovation" for hotels, but a strategic investment that increases sales and satisfaction.

If you want to take a step ahead in your hotel's digital transformation and increase your prestige and revenue, contact us. With our over 10 years of experience in the sector and more than 2000 active kiosk references, you can benefit from our free consultancy service and plan the most suitable digital signage solutions for your hotel together.